Local internet marketing is the search engines gift for small business owners. Now you have ability to compete at the local level for your customers. There are absolutely no more excuses as to why you cannot achieve local marketing success. This article is made to deliver the truth about local internet marketing and the dramatic significance it has for your small business marketing strategies.
Now that Google and Bing are both giving extremely high preference to local businesses and their local search terms, it is vital for small business owners to integrate local search optimization into their websites and get in-front of their customers that are searching for their local products and services.
If you are unfamiliar with local internet marketing, let’s go over a quick breakdown of what it means to your business. First off, it has been extremely difficult for business owners to rank for words such as “roofing Atlanta” and other similar geo-targeted search phrases. Now that search engines allow local websites that are verified listings rank near the top of the search results for local keywords, the playing field has become level again.
Now a company that actually does roofing in Atlanta, Georgia can rank #1 in the local 7 box section of Google Places, along with a link to their website, phone number and address. Current studies show that about 80% of local search visitors go straight to the local results listings and click through – this means more relevant traffic to your website.
The fact that only absolutely relevant web traffic comes to your sites using highly targeted keywords that relate to the product or service you offer, this essentially is bringing in more qualified leads that can eventual turn into customers. Obviously more customers mean more revenue and that is the life line of any small business.
Just this much information alone should be motivating enough to learn more about how to leverage local internet marketing into your business. One point that I want to make sure I express is the fact that the window of opportunity is not going to last forever. Eventually these local search results will be just as saturated as natural search engine results.
Understand that local internet marketing is here to stay and the sooner you begin to rank for your local keyword set the better chance your business has to grow and become a leader in your local market. If you are interested in starting right away contact a top rated local search marketing company.